Advertising Age - MediaWorks - Stand-Alone News Brands Are Doomed: "Stand-Alone News Brands Are Doomed
Now That News Corp. Has the Journal, the Once Center of Dow Jones Is Now a Cog in an Entertainment Empire
By Matthew Creamer
Published: August 06, 2007
Near the top of his blog, journalism critic and NYU professor Jay Rosen keeps a mission statement that's as useful as any for guiding today's pack of weary newshounds. 'We need,' he writes, 'to keep the press from being absorbed into The Media.' It's a lofty goal and definitely worth pursuing if you're a believer in a role of the reporter in maintaining democracy and checking the power of business. It's also doomed to failure, as evidenced by Rupert Murdoch's purchase of Dow Jones last week."
Sunday, August 5, 2007
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