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Monday, August 20, 2007

backstage.bbc.co.uk :: Backstage Blog :: Your chance to inform the Digital Media Initiative

WHERE MEDIA IS HEADING

backstage.bbc.co.uk :: Backstage Blog :: Your chance to inform the Digital Media Initiative: "It is generally recognised that the media industry is undergoing a fundamental shift towards an environment characterised by audiences consuming digital content delivered on demand through platforms of their choice." As usual the BBC is on top of the curve.

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