Get it together: Blog collectives seek to draw ads: "Join up!
Gawker Media, Weblogs, Inc. and B5 Media have proved that there is a market for advertising on blog networks. And the launch of Pajamas Media last month and the increasing success of Blogads appears to herald a new way for individual bloggers to become part of such a collective advertising network while still retaining control of their individual site's content. By joining together in loose or more rigid groups, bloggers are beginning to appear on the radar of big business and advertising companies and present themselves in terms that big firms can finally understand."
Thursday, August 2, 2007
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